Friday Cinema – Principles of selling

Every Friday, ExplainerDC holds an in-house seminar called Friday cinema to share knowledge among staff. It’s a talk show with an open forum. The speaker can be an external resource drawn from a company or it could be a peer.  This session is one of the traditions of ExplainerDC and has been practised since the inception of the company.

This Friday’s session was about Selling.

The Presenter introduced colleagues to the principles of selling based on the James Geoffrey model.

The talk was brief and informative. The speaker drew examples of various scenarios including hasty prospects and how a marketer can sell almost any product to them.

Summary of talk – Less talk sells more in client meetings.