IFDC presented ExplainerDC with the challenge of creating multiple versions of the same type of online portal. Each of the three versions would have unique branding and combination of features. Therefore, ExplainerDC created a "template
website" to include the functionality of all possible features. This enabled us to develop the database, the Content Management System (CMS), and the basic logic for the webpages quite efficiently.
In tandem, we developed the brand identities for AfricaFertilizer.org and AMITSA, and translated the AISSA brand to a new website design. Each of the websites were designed graphically, and the coded. We then customized each website to meet the requirements
of its stakeholders, which ranged geographically, professionally, and in overall portal objective.
The sites launched in mid-2010,and we continue to work with IFDC in strengthening each one in their unique propositions.